A Creeptastic New Generation Ad

Monster High is a multimedia-supported fashion doll brand created by Mattel that showcases the children of famous monsters as trendy teenagers. After years of silence, the fabulous ghouls received a reboot in late 2022, to the delight of doll lovers throughout the world.

To celebrate this comeback, I created a parody commercial for this new line of Monster High dolls, which plays with common toy commercial tropes in a way that all Monster High fans can appreciate.

In addition to being fun to create, this video is by far the most ambitious project I have ever worked on. It made use of most of my skills, from motion design, to writing, to visual effects and animation.

Please note that I am in no way affiliated with Monster High nor Mattel. This is a project created for educative purposes. All Monster High branded assets (dolls, logos, castle) belong to Mattel.

Motion design, writing, filming, photography, video compositing, visual effects, animation, puppet animation, voice acting, sound design and editing, video editing

Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Character Animator, Adobe After Effects, Adobe Premiere, Adobe Audition

Moodboard

Inspiration and References

Storyboard

Animatic